Competitor research report
Typical scope: 5–8 competitors · Typical price: $75–$150 · Typical turnaround: 3–4 days
Sample project — created by Canon Consulting. Companies and figures below are fictional and used only to show report structure. In real work, every price and rating is verified against its original source.
Findings
| Company | Services | Starting price | Rating | Key strength |
|---|---|---|---|---|
| Northside Home Care (fictional) | Residential, deep clean, move-out | $140 / visit | 4.8 (212) | Online booking, same-week availability |
| Bright & Co. (fictional) | Residential only | $115 / visit | 4.6 (89) | Lowest price in the set |
| Meridian Clean (fictional) | Residential, commercial, post-construction | Quote only | 4.9 (341) | Commercial contracts, strongest reviews |
| Willow Domestic (fictional) | Residential, laundry add-on | $130 / visit | 4.4 (56) | Recurring plans with locked-in pricing |
| Harbourview Services (fictional) | Commercial only | Quote only | 4.7 (128) | Office and retail niche, no residential competition |
Key findings
This section is written by hand on every report, and it's the part clients actually pay for. On a real engagement it would read like this:
- Two of five publish no pricing at all. Both are the ones chasing commercial contracts. If you publish a starting price, you win the customers who are comparing quickly — and lose the ones who were going to negotiate anyway.
- The price spread is narrow ($115–$140) but the review counts aren't. Review volume, not price, is what separates the top of this set from the bottom.
- Only one offers a recurring plan with locked pricing. That's the clearest open gap in the set, and the cheapest one to test.
Full reports also include a Method section (what was searched, when, and what was excluded) and a Sources list with a live link for every figure in the table.